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Brands I've Helped

Brand
Brand
Brand
Brand
Brand

How I Think

My approach
Every feature should have a business purpose.

Before writing code, I focus on understanding customer journeys, identifying friction, and prioritizing improvements that help the business grow. Then I build scalable Shopify solutions — and measure what changed.

What guides my work

  • / 01Understand the customer journey before touching the codebase.
  • / 02Identify friction that blocks purchases or slows growth.
  • / 03Prioritize improvements by business impact, not complexity.
  • / 04Build scalable solutions that teams can maintain long-term.
  • / 05Measure results and keep refining what works.

How I Help Ecommerce Brands

Services
/ 01

Shopify Development

  • Custom Shopify themes designed to convert and scale with your brand
  • Scalable theme architecture that keeps your store maintainable as you grow
  • Integrations that connect your store to the tools your business relies on
  • Technical SEO that helps customers find your products organically
  • Clean, maintainable code built for long-term performance
    • / 02

    Shopify Plus

  • Checkout UI Extensions that reduce friction and tailor the purchase experience
  • Shopify Functions for custom discounts, shipping, and payment logic
  • Checkout extensibility — migration from legacy checkout to Shopify's modern platform
  • B2B storefront implementations for wholesale and enterprise selling
  • Enterprise Shopify Plus implementations for brands that need more from the platform
    • / 03

    Growth Optimization

  • Performance optimization — faster stores create better customer experiences
  • Checkout optimization to reduce friction and improve completion rates
  • Landing page and user journey improvements across the purchase path
  • A/B test and experiment implementation using Shoplift, Intelligems, or Convert
  • Applying winning results to production — I implement and optimize, not strategize
    • Reviews

    What People Say

    Ahmed collaborated with us at Zoco Home as a Shopify developer, where he made significant enhancements and optimizations to our store. His talent for simplifying complex technical concepts made communication smooth and efficient. A pleasure work with him and I fully recommend him for any Shopify developer role. Sure I'll work work with him again in the future.
    Alberto García Palma

    Alberto García Palma

    Marketing Manager en Zoco Home

    It's been a pleasure to work with Ahmed on a Shopify store redesign project. He has a great understanding of the Shopify ecosystem and is a higly skilled developer. He delivered a quality project within a short timeline so I'm looking forward for a long term collaboration! Thank you!
    Magdalena Nowak

    Magdalena Nowak

    Project Manager

    Ahmed, a highly knowledgeable full stack developer, collaborated with me for six months on custom Shopify themes and apps for Shopify Plus clients. He demonstrates exceptional organization, communication, and autonomy in his work. Ahmed's meticulous code documentation and proficiency in Liquid, JavaScript, jQuery, CSS, and HTML ensure high-quality deliverables. Notably, he implemented a custom checkout using Shopify's new checkout flow for a client. I enthusiastically recommend Ahmed for any full stack position and would happily work with him again.
    Alexander Khost

    Alexander Khost

    CTO

    I have had the privilege of working with Ahmed on multiple Shopify projects, and based on our collaboration, I highly recommend Ahmed for any Shopify developer role. His comprehensive expertise as a full-stack developer, deep understanding of the Shopify platform, and outstanding communication skills make him an invaluable asset to any team. Ahmed's proficiency extends to autonomous creation and customization of Shopify themes and apps, with a strong grasp of the latest Shopify checkout extensibility features. Coupled with his knowledge in digital marketing, Ahmed consistently delivers success in all Shopify projects.
    Lucia Istonova

    Lucia Istonova

    Owner @iStonova Digital Studio

    Ahmed is an exceptional individual who is dedicated, goal-driven, and always eager to learn. His commitment to leveraging technology for e-commerce is commendable. Ahmed actively seeks feedback and uses it to grow. With his excellent communication skills, Ahmed stands out in the development world. I have no doubt that Ahmed will achieve great success in his career journey.
    Julie Carlson

    Julie Carlson

    E-commerce Delivery Manager

    Ahmed is very knowledgeable about Shopify and we have worked together on some successful projects. He is very responsible with delivery times and is an excellent professional.
    Carlos Enrique

    Carlos Enrique

    Shopify Developer

    We both worked for Shopify, helping each other when we got stuck at some point of our development. Ahmed was good at debugging the issue, finding the solution and above all happy to help anyone in need. He knows Shopify platform very well and is keen on learning new technologies. I loved working with him and wish him all the best!
    Najeeba Saidalavi

    Najeeba Saidalavi

    Team Lead

    Ahmed is amazing! He is very knowledgeable and expert on his field.
    Rey Anne Delos Reyes

    Rey Anne Delos Reyes

    Customer Service Representative

    Business impact

    Case Studies

    Ford Motor Company

    Reduced checkout friction and enabled data-driven marketing decisions for Ford's Shopify Plus stores — improving the customer purchase path and simplifying multi-store operations.

    See Impact
    Ford Motor Company
    Shopify Plusarrow

    Zoco Home

    Eliminated a 45-second load bottleneck, restored payment options, and fixed lifecycle marketing tracking — improving store performance and the customer purchase path for Zoco Home.

    See Impact
    Zoco Home
    Shopify Plusarrow

    Freshwater Agency Theme Platform

    Enabled faster client launches and improved store performance across Freshwater's entire portfolio — scalable infrastructure that reduced maintenance overhead and kept every store running fast.

    See Impact
    Freshwater Agency Theme Platform
    Shopify Plusarrow

    Olivanna British Biotech Skincare

    Improved the mobile conversion path and simplified product discovery for Olivanna — a teen skincare brand — leading to higher conversion rates and stronger brand consistency.

    See Impact
    Olivanna British Biotech Skincare
    Shopify Plusarrow

    Botanic Tonics Feel Free

    Reduced checkout compliance friction and enabled merchant self-service for Botanic Tonics — allowing faster iteration on purchase restrictions without developer dependency.

    See Impact
    Botanic Tonics Feel Free
    Checkout Extensibilityarrow

    All Case Studies

    Shopify Growth & Optimization

    Blog
    All Posts

    How we work together

    Process

    01—Understand the business

    We start with your goals, customers, and revenue drivers — not the tech stack. I learn what success looks like for your brand before suggesting any changes.

    02—Analyze customer behavior

    I review how customers move through your store, where they drop off, and what creates friction — using the data and insights you already have.

    03—Identify opportunities

    Together we map the highest-impact improvements: checkout friction, page speed, product discovery, or missing functionality that could unlock growth.

    04—Prioritize improvements

    Not everything needs to ship at once. We focus on changes that deliver the most business value first, so effort goes where it matters most.

    05—Build

    I implement using Shopify best practices — custom themes, checkout extensions, and integrations — with clean, maintainable code built to last.

    06—Measure

    Every improvement should be observable. We track impact through test results, performance metrics, and store data to understand what worked.

    07—Iterate

    Growth is ongoing. We review results, learn from what the data shows, and keep refining — the same way high-performing ecommerce teams operate.

    Contact Me

    Have a Project?

    Let's Grow Your Shopify Store.

    FAQs

    How long have you been developing on Shopify?

    I've been developing on Shopify for over 7 years, specializing in Shopify Plus, theme development, checkout extensibility, and store optimization. I focus on improvements that help brands grow — not just ship code.

    Can you integrate third-party apps or tools into Shopify?

    Yes. I integrate tools like Klaviyo, subscription apps, and review platforms to improve the customer journey and support measurable business outcomes. I use store data and test results to prioritize improvements where they matter most.

    Can you customize Shopify themes or create a custom theme from scratch?

    Yes. I build custom Shopify themes from Figma and customize existing ones — always with the customer journey and business goals in mind. Every section and feature should answer: how does this help the customer or grow the business?

    Are you familiar with the new Shopify checkout extensibility?

    Yes. I've implemented Checkout UI Extensions and Shopify Functions for Shopify Plus clients to reduce checkout friction and tailor the purchase experience. I've also written a guide on this topic: checkout extensibility guide.

    Can you assist with migrating existing stores from other platforms to Shopify?

    Absolutely. I've managed platform migrations for enterprise brands like Ford, focusing on minimal disruption to revenue and a smooth transition for customers. Migration is as much about business continuity as it is about technology.