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# Introduction

In today's competitive e-commerce world, creating a smooth and enjoyable shopping experience is essential for turning visitors into loyal customers. This is especially true for global brands like Ford, where reaching diverse audiences and maximizing sales across regions is key. This case study explores how Ford's online stores were enhanced through collaboration with Shopify experts, leading to a significant sales increase.

![ford 01.](/images/project/ford_responsive.png)
![ford 01.](/images/project/ford_customizer.png)

# Challenges and Solutions

## Challenge 1: Building Custom Sections/Blocks

While Shopify offers a wide range of themes and functionalities, Ford desired a more customized approach with unique sections and blocks. Implementing custom functionalities with HTML, CSS, Javascript, Liquid, and AJAX requires development expertise.

## Solution

I developed custom sections and blocks that seamlessly integrate with Ford's Shopify Plus stores. I can utilize these technologies to create a truly unique and engaging shopping experience tailored to their specific needs.

## Challenge 2: improving marketing decisions by integrating detailed order data

Overcoming the challenge of incorporating extra data fields into orders entails devising a custom solution tailored to Ford's needs. While Shopify offers a robust set of features, they might not fully meet Ford's specific requirements, highlighting the necessity for a personalized approach to ensure seamless integration and enhanced functionality.

## Solution

I developed a custom Shopify app using Node.js and the Shopify API, prioritizing value-focused solutions for Ford. By actively listening for webhooks, the app efficiently captures and integrates essential order data, enabling Ford to make informed decisions swiftly. This approach emphasizes a result-driven strategy, solving Ford's data collection challenges with precision and effectiveness.

## Challenge 3: Custom Data Migration Tool (Node.js, Shopify API, Python)

The challenge of migrating store data, including crucial media files, across Shopify stores underscores the complexity of the task at hand. Despite the availability of various tools and solutions within the Shopify ecosystem, Ford's specific requirements may not find adequate fulfillment in the existing array of Shopify apps available in the app store. This highlights the need for a customized approach tailored precisely to Ford's unique needs and circumstances.

## Solution

I developed a custom tool for Ford that swiftly migrated their data in just 5 minutes. By utilizing Node.js and the Shopify API, I ensured efficient data transfer. Additionally, I employed Python scripting to seamlessly handle the migration of media files. This comprehensive approach facilitated a smooth transition between stores for Ford, resolving their migration challenges effectively.

## Challenge 4: Optimizing the Checkout Page

The default checkout process may not fully align with Ford's user experience vision. They require custom design elements, post-purchase functionalities, and advanced shipping calculations.

## Solution

I optimized the checkout page by implementing custom design elements using HTML, CSS, and Javascript. I also integrated post-purchase functionalities and developed advanced shipping calculations based on Ford's specific requirements.

## Challenge 5: Shopify App Store Recommendations

Identifying the most suitable pre-built apps from the vast Shopify App Store can be time-consuming for Ford.

## Solution

I has extensive experience with the Shopify ecosystem and I can recommend pre-built apps from the App Store that address Ford's specific needs. This can potentially save them development time and resources.

![ford 02.](/images/project/ford_hero_image.jpg)

# Result

my collaboration with Ford Motor Company resulted in substantial improvements to their e-commerce platform, leading to significant sales growth and enhanced customer satisfaction. The custom solutions implemented, such as unique sections, order data integration, and checkout optimization, directly contributed to these achievements within the Shopify ecosystem.


This case study explores a successful collaboration with Ford. My expertise in Shopify development tackled challenges like checkout optimization and limited marketing data. The implemented solutions, including a custom app and UI/UX improvements, led to significant sales growth for Ford.

Client

Country

Services

website

Ford Motor Company


## Discover Zoco Home's Design Philosophy

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# Situation

Zoco Home, a prominent e-commerce store specializing in home decor, approached me to address several design and functionality issues in their Shopify store. Their store was running on version 4.1.0 of the Expanse theme, which had become outdated. They requested an upgrade to the new version 5.2.0. The challenge lay in the fact that the structure of the Expanse theme had completely changed between these versions.

# Task

The primary task was to upgrade Zoco Home's Shopify store to the latest version of the Expanse theme while resolving numerous design and functionality issues. The goal was to enhance the user experience, improve the store's performance, and ensure that all features were working correctly. Key tasks included:

1. Upgrading the theme from version 4.1.0 to 5.2.0.
2. Rebuilding three essential sections of the store.
3. Fixing multiple design issues to align with the new theme structure.
4. Addressing several critical functionality challenges.

# Action

Despite the complexity of the task, I committed to completing the upgrade over a single weekend. Here's a detailed account of the actions taken to achieve this:

1. **Header Menu Icons Issue**:

   - **Challenge**: The icons in the new header were causing a significant delay, taking 45 seconds to load. This negatively impacted the conversion rate, as users tend to abandon sites that take too long to load.
   - **Solution**: I rebuilt the header functionality from scratch to ensure the icons loaded quickly. This involved optimizing the code and eliminating any bottlenecks that caused the delay.

![Zoco Home Header Menu Icons Issue](/images/project/zocohome_menu_icons.png)


2. **Recently Viewed Section**:
   - **Challenge**: The recently viewed section was not appearing after the update.
   - **Solution**: I reconstructed this section from scratch, ensuring it was fully functional and integrated seamlessly with the new theme.

![Zoco Home Header Menu Icons Issue](/images/project/zocohome_recently_viewed.png)

3. **Buy with PayPal Button**:
   - **Challenge**: The Buy with PayPal button was not displaying at all.
   - **Solution**: I identified and fixed the issue, ensuring that the button was visible and functional for users, thereby enhancing the payment options available.

![Zoco Home Header Menu Icons Issue](/images/project/zocohome_paypal.png)

4. **Mega Menu Functionality**:
   - **Challenge**: There was a conflict with existing CSS styles, causing the mega menu to malfunction and not display correctly.
   - **Solution**: I identified the conflicting CSS and resolved the issue, ensuring that the mega menu functioned correctly and provided a smooth navigation experience for users.

![Zoco Home Header Menu Icons Issue](/images/project/zocohome_mega_menu.png)

5. **Klaviyo Integration**:
   - **Challenge**: Klaviyo pop-ups were not showing on some pages, and Klaviyo was not tracking events correctly with the new theme.
   - **Solution**: I debugged the Klaviyo integration, ensuring that pop-ups appeared on all relevant pages and that tracking was accurate and consistent.

![Zoco Home Header Menu Icons Issue](/images/project/zocohome_klavio.png)


# Result

Zoco Home was extremely satisfied with the outcome and provided positive feedback on my skills and efficiency. They appreciated the quick turnaround and the quality of the work delivered.

![Zoco Home feadback](/images/project/zocohome_feadback.png)

This case study demonstrates my ability to handle complex technical upgrades and resolve critical functionality issues promptly, ensuring high client satisfaction and improved store performance.


Upgraded Zoco Home's Shopify store from Expanse 4.1.0 to 5.2.0, resolving critical design and functionality issues. Improved header loading time, rebuilt essential sections, and fixed Klaviyo integration, enhancing user experience and store performance.

websites

Zoco Home


# Situation
Freshwater, a Shopify agency, specializes in Shopify Development and approached me to help create a scalable Shopify theme from scratch. This theme needed to be versatile enough to be used across all their clients' stores, ensuring fast performance and easy issue resolution. It also had to feature numerous sections to cater to diverse client designs. Together, we aimed to drive e-commerce innovation to new heights.

# Task
The primary tasks in this project were:
1. Crafting a universal Shopify theme that adheres to best practices and comprehensive development standards.
2. Adapting to various client design requirements while using a single theme.
3. Establishing a centralized solution for fixing potential issues to ensure consistency.
4. Optimizing the theme's performance for both mobile and desktop devices.

# Action
To tackle these challenges, I took the following actions:

1. **Custom Shopify Theme Development**:
   - Built a custom Shopify theme from scratch that met Freshwater's standards and provided the necessary flexibility for various design needs.

   ![freswater them from scratch](/images/project/freshwater_01.png)
    
2. **Reusable Sections**:
   - Created over 100 reusable sections, enabling clients to mix and match sections to create unique store designs. This approach simplified the design process and ensured consistency across all stores.

    ![freswater them from scratch](/images/project/freshwater_00.png)

3. **Centralized Debugging**:
   - Developed a single theme for all clients, streamlining debugging and issue resolution. This ensured a consistent experience across all stores and saved time and resources by allowing bug fixes to be applied universally.

4. **Optimized Performance**:
   - Optimized the theme for speed by following best practices. This included optimizing images, minimizing HTTP requests, optimizing fonts, monitoring third-party scripts, implementing lazy loading, and optimizing CSS and JavaScript. Regular performance monitoring and testing were also conducted to maintain optimal performance.

# Results


The new theme improved Freshwater's workflow by saving time and resources, ensuring consistent store performance, and offering customizable design options. This empowered Freshwater to deliver efficient and high-quality e-commerce solutions to their clients.


### Feedback from the CTO of Freshwater Company:
![Botanic Tonics checkout](/images/project/freshwater_feadback.jpeg)



Partnered with Freshwater to create a scalable Shopify theme for their client base. This custom theme streamlines brand consistency, simplifies debugging across stores, and offers over 100 reusable sections for maximum design flexibility. Additionally, the theme is optimized for exceptional store speed.

Freshwater: Custom Theme Built

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# Introduction

The digital landscape is crucial for today's beauty brands, particularly those targeting teenagers. Olivanna, a London-based skincare brand focused on natural ingredients and sustainable practices, needed a Shopify store that resonated with its young audience and facilitated effortless product exploration and purchase. My role was to transform Olivanna's online presence by addressing critical user experience (UX) issues, enhancing functionality, and creating a mobile-friendly storefront.

![Olivanna 01.](/images/project/olivana_responsive_2.png)
![Olivanna 01.](/images/project/olivanna_store.png)

# Challenges and Solutions

## Challenge 1: Mobile Mishaps

Olivanna faced a significant challenge with their existing Shopify store: it failed to deliver a seamless experience for mobile users, a critical segment of their audience. Navigating the site on mobile devices was cumbersome, hindering product discovery and conversion rates.

## Solution

We executed a comprehensive responsive design overhaul, ensuring the store's adaptability across all devices. This involved meticulous optimization of layout, menus, and call-to-actions (CTAs) to guarantee a smooth and intuitive mobile shopping journey.

## Challenge 2: broken Fonts

The inconsistency in fonts was detrimental to Olivanna's brand image, resulting in a disjointed visual identity that compromised brand perception.

## Solution

we established a consistent typography strategy using fonts that align with Olivanna's brand personality. This unified visual language strengthens brand recognition and elevates the customer experience.

## Challenge 3: Missing "Must-Haves"

The absence of a "Trending Now" section limited product discovery and potentially missed opportunities to showcase popular items.

## Solution

we implemented a dynamic "Trending Now" section, featuring the hottest products based on sales data or customer reviews. This section encourages impulse purchases and drives sales for high-demand items.

## Challenge 4: Product Page Perfection

The product page fell short of meeting user expectations, lacking essential elements crucial for driving engagement and purchase decisions.

## Solution

We enhanced the product page for improved user experience, focusing on: High-quality visuals with clear and captivating images. Compelling descriptions addressing skincare concerns. Effortless purchasing with clear CTAs and streamlined checkout. Mobile-friendly design for seamless shopping on all devices.

![Olivanna 02.](/images/project/olivanna_wide.jpg)

# Result

By tackling these challenges and focusing on a user-centric approach. We achieved:

Increased Conversion Rates: The improved product pages led to a significant rise in conversions, translating website traffic into paying customers.
Enhanced Customer Satisfaction: A more engaging and informative shopping experience resulted in increased customer satisfaction and brand loyalty.
Boosted Sales and Brand Identity: Optimized mobile usability, improved product discovery, and a unified brand image all contributed to increased sales and a stronger brand connection with Olivanna's target audience.

This case study explores Olivanna, a teen skincare brand, and their Shopify store transformation. By prioritizing mobile users and crafting a cohesive brand experience, we achieved impressive sales growth and boosted customer satisfaction.

Olivanna British Biotech Skincare


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# Introduction

In anticipation of Shopify's checkout.liquid deprecation, I partnered with Freshwater Company to to create an advanced Checkout UI extension for Botanic Tonics brand. This solution utilizes Checkout Extensibility, offering Botanic Tonics precise control over their checkout process with the new checkout editor.

![Botanic Tonics checkout](/images/project/botanic_00_1.png)

# The Challenge

Developing a custom Checkout UI extension for Botanic Tonics presented several challenges:

1. Checkout Extensibility was new, with limited resources and examples, requiring a steep learning curve.
2. As an early adopter, I encountered unique issues with no existing solutions.
3. Additionally, the merchant wanted to customize the app via the checkout editor so he could add new restrictions without developer assistance, but the editor lacked essential input types for URLs and selecting products, limiting customization options.
4. Finally, deploying the extension to make changes accessible to users was also a crucial aspect of the process.

# The Solution

Within a tight 1-week deadline, I leveraged my web and Shopify expertise to quickly master the new Checkout Extensibility system through resources and community engagement.

As an early adopter, I encountered unique issues with no existing solutions. I relied on my problem-solving skills and expertise in web development to find workarounds and create custom solutions tailored to Botanic Tonics' needs.

To enable Botanic Tonics to customize the app via the checkout editor, I extended the editor's functionality by adding essential input types to easily add new restrictions, such as zip codes or states, without requiring coding expertise.

<div className="flex flex-row justify-center items-center gap-8">
    <div>
        <img src="/images/project/botanic_02.png" alt="Botanic Tonics checkout" />
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    <div>
        <img src="/images/project/botanic_04.png" alt="Botanic Tonics checkout" />
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     <div>
        <img src="/images/project/botanic_03.png" alt="Botanic Tonics checkout" />
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Finally, I ensured that the checkout app extension was deployed and accessible to Botanic Tonics' users. I tested the app thoroughly to ensure a smooth user experience and made any necessary adjustments. Here is a snapshot of the final result in Botanic Store:

![Botanic Tonics checkout](/images/project/botanic_05.png)

# Result

By partnering with Freshwater Company and leveraging Shopify Plus and Checkout Extensibility, Botanic Tonics now benefits from a tailored checkout experience that meets their unique business requirements.

**Feedback from the CEO of Freshwater Company**:

![Botanic Tonics checkout](/images/project/freshwater_feadback.jpeg)

<div style="height: 0.5px; background: white; opacity: 0.1; margin: 2rem 0;"></div>

Discover the power of Shopify Plus Checkout Extensibility with my comprehensive guide on upgrading and building custom checkout app like Botanic Tonics.

[Upgrade to Checkout Extensibility and build your custom app today!](/blog/upgrade-to-checkout-extensibility)


Partnered with Freshwater Company to develop an advanced app for a Botanic Tonics client, creating a customizable Shopify checkout UI extension tailored for US-based merchants. This extension empowers Botanic Tonics to control customer access by age and location, with added flexibility to adjust restriction parameters via the checkout editor.

Challenges to wins

Ford Motor Company

Zoco Home

Freshwater: Custom Theme Built

Olivanna British Biotech Skincare

Botanic Tonics Feel Free